Marketing Campaign

Some people believe that real estate agents already charge too much without the additional expense of marketing – but it’s important to view marketing as an investment in profits as opposed to an added cost.

A lot of sellers believe that the best and only way to market their property is on the internet because it reaches millions, is measurable and cost effective.

But it’s important to remember that there are other marketing avenues that will go a big way to helping you find those must-have buyers.

These are the buyers that have been in the market for a while and will have put offers in, but missed out on other properties. These are the buyers that must-have your property and are generally prepared to pay more for your property than buyers who have just entered the market.

Marketing your property is about casting the biggest net possible to capture as many must-have buyers as you can.

By investing $1000 or $2000 dollars on advertising, you could potentially add $10,000 or $20,000 to the sale price of your home. Regardless of the state of the market, you still need to invest in marketing - your home will be on the market in competition, not in isolation and therefore you need to out-market your competition.

Aside from the basic essentials like signboards and internet listings, there is also print, radio, flyers and even TV.

Remember that a real estate agent’s job is to get you the best possible price for your house, not to just find the first person that wants to buy your house.